Jan 19, 2017
The digital tools we have today have opened up many new methods of marketing. Many you may not be familiar with or haven't gotten around to trying. In this episode of AdvisorRadio, direct marketing expert Seth Greene shares his knowledge about which marketing methods he sees that are working for advisors, including using a podcast as the starting point for writing a book. Seth also shares some of the biggest mistakes you need to avoid, including targeting your marketing to a broad category such as "boomers with money" and simply being too boring in your marketing.