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May 17, 2018

Advisors are traditionally plagued by two problems: They are seen as a commodity, and they can never get enough people into the door. Speaking is a powerful method for overcoming both, because it establishes your credibility, increases your visibility, and better utilizes your time since you are reaching more people with your message than with one-on-one conversations. Deirdre Van Nest is a speaking expert who specializes in working with financial advisors. In this conversation with Ellen Rogin, she reveals how to overcome reluctance to speak in front of crowds and deliver your message in a way that not only interests your audience, but gets people to book follow-up meetings.