Jan 13, 2017
Most advisors spend the majority of their time and energy focusing on what their message is, but seldom do they understand, or take the effort to understand, how that message is actually perceived by those they talk to, and that's a big mistake, because often we over-estimate just how impactful what we say and how we present ourselves are. In this episode of AdvisorRadio, Holly Buchanan, a speaker, author, and consultant, discusses with Ellen Rogin the ways we can not just convey credibility and garner influence, but make sure that the impression sticks with prospects and clients.